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Beverage Chronicles is an award-winning radio show and multimedia platform dedicated to exploring the art, culture, and business of beverages. Through engaging storytelling and insightful conversations, we connect audiences with the people, brands, and innovations shaping the global beverage industry.

From beer, wine, and spirits to coffee, tea, functional, RTD, and non-alcoholic beverages, we feature the stories behind the products, businesses, and trends driving the industry forward. Our guests include distillers, winemakers, brewers, coffee roasters, tea producers, beverage creators, restaurateurs, hospitality leaders, entrepreneurs, and industry innovators from around the world.

With an audience of more than 800,000 listeners across 48 countries, Beverage Chronicles has become a trusted destination for industry news, product discovery, and thought leadership. We celebrate the craftsmanship, passion, and people behind every sip while providing a platform for meaningful conversations that educate, inspire, and connect the global beverage community.

If your story informs, inspires, or is helping shape the future of the alcoholic or non-alcoholic beverage industry, we'd love to hear from you.

All Episodes. Explore every Beverage Chronicles episode, from craft beer deep-dives and wine education to spirits, cocktails, food pairings, and beverage business trends. Episodes are updated weekly and available across AM/FM radio and 100+ podcast platforms worldwide

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Pitch Beverage Chronicles and help inspire the global beverage industry.

🍺  Beer, Breweries & Craft Brewing

🥃  Spirits, Distilleries & Liquor Brands

🍷  Wine, Wineries & Vineyards

☕  Coffee, Tea & Specialty Beverage Producers

🥤  Non-Alcoholic, Functional, Wellness & Ready-to-Drink (RTD) Beverage Brands

🍸  Cocktail, Mocktail & Beverage Creators

🌱  Flavor Innovation, Ingredients & Product Development

🏭  Bottling, Canning, Packaging & Beverage Manufacturing

🚚  Distribution, Logistics & Supply Chain

🛒  Retail, Beverage Merchants & E-Commerce

🍽️  Restaurants, Bars, Hotels & Hospitality

🎪  Trade Shows, Festivals & Beverage Industry Events

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Radio Show Impact

5 Ways a Radio Show Feature Impacts Your Brand

1) Builds instant trust through third-party endorsement
When a host or contributor talks about your brand, it’s earned media—not an ad—so listeners perceive it as a trusted recommendation.

2) Dramatically lifts brand awareness
Radio reaches over 92% of U.S. adults weekly and consistently ranks as a top driver of unaided brand awareness, even outperforming TV in some studies.

3) Drives measurable action (search, web traffic, sales)
Brands that integrate radio see lifts such as +27% in web traffic, +30%+ in in-store sales, and up to 40% more branded search volume after campaigns air.

4) Creates emotional connection through storytelling
The human voice and sound-rich segments (tastings, origin stories, pairings) make your brand memorable and help listeners form a relationship with it.

5) Amplifies your other marketing
Radio primes audiences to notice your social, retail, and digital messages, making every other channel more effective and improving overall ROI.

What Makes a Great Story?

1

Innovation: Brands & Products

  • Launching a new beverage, product, or collection

  • Introducing an innovative ingredient, flavor, or category

  • Showcasing exceptional craftsmanship and quality

  • Celebrating award-winning beverages and industry achievements

2

People: Industry Voices & Stories

  • Founder, entrepreneur, or family business journeys

  • Distillers, winemakers, brewers, coffee roasters, and tea producers

  • Mixologists, beverage creators, chefs, and hospitality leaders

  • Industry experts, authors, educators, and thought leaders

3

Industry: Trends & Innovation

  • Trends shaping the alcoholic and non-alcoholic beverage industry

  • Sustainability, technology, and beverage innovation

  • Consumer insights, culture, and the business of beverages

  • Trade shows, festivals, product launches, and industry events

Where to Listen

Beverage Chronicles airs weekly on AM/FM radio and streams across 100+ podcast platforms and networks worldwide.

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Podcast Partners

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Team

People. Brands. Stories.

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Gary Monterosso is an award-winning drinks journalist, author, and television personality with decades of experience covering the beverage world. His work as appeared on the History Channel, BBC, SiriusXM, CBS News, PBS, and numerous national and international platforms.

Gary brings a rare combination of deep knowledge, curiosity, and storytelling, making Beverage Chronicles both educational and entertaining for casual drinkers and industry professionals alike.  

Founder

Creator & Host

Gary Monterosso

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Michelle Lam is an award-winning public relations executive and Wine & Spirit Education Trust (WSET) honoree specializing in spirits, cocktails, ready-to-drink beverages, and emerging category trends. As founder of a boutique PR agency serving the global beverage industry, she leads national campaigns for whisky, gin, rum, tequila, vodka, and craft RTD brands, while contributing expert commentary to the Beverage Chronicles radio show. Her work connects listeners with the distillers, blenders, bartenders, and brand builders defining the future of the beverage landscape.

Managing Partner & Co-Host

Michelle Lam

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Rachel Benkowski is a Certified Cicerone®, beer historian, and co-founder of Beer Babes Family, a nonprofit that supports women in the beer industry through grants, collaboration brews, and community. As a regular contributor to the Beverage Chronicles radio show and podcast, she shares insights on beer styles, flavor profiles, and the history and culture behind the glass.

Contributor,

Beer & History

Rachel Benkowski 

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Katie provides expert analysis of craft beer styles, flavor profiles, and emerging industry trends, guiding both consumers and brands through the rapidly evolving beer market.

Contributor,

Beer Reviewer

Katie Johnson

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Robin Shreeves is an award-winning wine journalist, certified wine professional, and regular contributor to the Beverage Chronicles radio show and podcast, where she shares insights on wine regions, varietals, and trends

Contributor, Wine

Robin Shreeves

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Christina Martin is a chef educator, healthy food advocate, and food writer who serves as the food and beverage contributor to the Beverage Chronicles radio show and podcast. She brings a culinary and wellness-focused perspective to every segment, pairing beer, wine, spirits, and cocktails with approachable, ingredient-driven recipes and lifestyle tips.

Contributor, Food & Beverage

Christina Martin

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Author of Beer Basics and Cooking and Eating with Beer.

Contributor, Beer & Food

Peter LaFrance

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Experienced beverage consultant specializing in cocktail innovation, spirits education, and bottled Old Fashioned development.

Contributor, Spirits 

Josh Seaburg

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Author of 11 wine books and annual reviewer of 1,500+ wines.​

Contributor, Wine Education

John J. Mahoney

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PR strategist leveraging stages and media for visibility and revenue

Contributor, Media

Leslie Jespersen

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